Privacy Policy

Last updated: 7/5/2025

1. Introduction

Welcome to AroFarmer. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our urban agriculture platform.

By using AroFarmer, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Create a profile as a farmer, space owner, trainer, or equipment owner
  • Contact us for support or inquiries
  • Participate in surveys or feedback forms
  • Subscribe to our newsletter or communications

This information may include:

  • Name and contact information (email, phone number, address)
  • Profile information and bio
  • Agricultural experience and qualifications
  • Property or equipment details
  • Payment and billing information
  • Communication preferences

2.2 Automatically Collected Information

When you access our platform, we automatically collect certain information about your device and usage:

  • IP address and location data
  • Browser type and version
  • Device information and operating system
  • Pages visited and time spent on our platform
  • Referral sources and search terms
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the collected information for various purposes:

3.1 Platform Services

  • Create and manage your account
  • Facilitate connections between farmers, space owners, trainers, and equipment owners
  • Process transactions and payments
  • Provide customer support and respond to inquiries
  • Send important updates about your account or our services

3.2 Platform Improvement

  • Analyze usage patterns to improve our platform
  • Develop new features and services
  • Conduct research and analytics
  • Ensure platform security and prevent fraud

3.3 Communication

  • Send newsletters and educational content (with your consent)
  • Notify you about relevant opportunities and matches
  • Provide updates about our services and policies
  • Respond to your questions and feedback

4. Information Sharing and Disclosure

4.1 With Other Users

To facilitate connections, we share certain profile information with other users:

  • Public profile information (name, bio, experience)
  • Contact information when both parties agree to connect
  • Property or equipment details for matching purposes
  • Reviews and ratings from other users

4.2 Service Providers

We may share your information with trusted third-party service providers who assist us in:

  • Payment processing and financial services
  • Email and communication services
  • Analytics and performance monitoring
  • Customer support and help desk services
  • Security and fraud prevention

4.3 Legal Requirements

We may disclose your information when required by law or to:

  • Comply with legal obligations and court orders
  • Protect our rights, property, and safety
  • Prevent fraud and ensure platform security
  • Respond to government requests and investigations

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

  • Encryption of data in transit and at rest
  • Secure servers and database protection
  • Regular security audits and updates
  • Access controls and authentication measures
  • Employee training on data protection

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Rights and Choices

6.1 Account Management

You have the right to:

  • Access and update your personal information
  • Delete your account and associated data
  • Export your data in a portable format
  • Restrict certain uses of your information

6.2 Communication Preferences

You can:

  • Opt out of marketing communications
  • Adjust notification settings
  • Unsubscribe from newsletters
  • Control how other users can contact you

6.3 Cookie Management

You can manage cookies through your browser settings. For more information, see our Cookie Policy.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Specifically:

  • Account information is retained while your account is active
  • Transaction records are kept for legal and accounting purposes
  • Communication logs are retained for customer support
  • Analytics data is aggregated and anonymized for long-term use

When you delete your account, we will remove your personal information within 30 days, except where retention is required by law.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards.

9. Children's Privacy

Our platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated policy on our platform
  • Sending you an email notification
  • Displaying a prominent notice on our website

Your continued use of our platform after any changes indicates your acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Privacy Officer: privacy@arofamer.com

General Contact: support@arofamer.com